Sam brings in Coco for a photo shoot with the 'Ammo', which has gone viral on Instagram. Don's son asks for money to record an album and Ray avoids his ex as she tries to stop him financially assisting Leslie's transition.

The Ammo belt success is short lived thanks to a Facebook video of the Cambodian manufacturer going viral. Don deals with the fallout whilst also attending mediation for the Yaytionery’s pineapple rubbers class action.

Don tries desperately to please Bridget, promising to deliver an order stuck at the docks. Don and Vijay awkwardly confront the Wharfies. Leslie's romantic encounter goes pear-shaped and Ray is forced to call Yvonne for help.

Angry with Bridget, Don advertises the cowhide chairs on Gumtree. Don and Sam must attend mediation at the ATO. Don's son Alex demands income derived from the family trust and Sam struggles to deal with the family conflict.

Furious with Don, Alex has changed his last name and Don channels his shock and hurt into rebranding the WWBG. Ray escapes for a camping trip with Yvonne, and when Leslie falls apart he turns to Don.

When the Advertising Standards Bureau upholds a complaint against Don's Dirty Dog Wash, Don and Ray face the prospect of going their separate ways and Ray seriously considers a future with Yvonne.