The highly sucessful João Ricardo Velasco got fired from the bank where he worked, and when he observes the movements of the vendors who make their living from the beach, he realizes this could be the place for him to start all over again.
Velasco asks the doorman Biu to arrange a meeting with Xerife, the boss of the beach, who perceives that the investor could be very useful to his business dealings. Velasco makes an important discovery about his family.