Enterprise

Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition.

Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma.

Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex.

The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate.

The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality.

Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations.

Winners -- and losers -- stake their fortunes on cocoa in the futures market.

Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy.

Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.