Icons Unearthed: James Bond

Though diamonds may be forever, Connery was not. Embracing the cultural changes of the 70s takes Bond to new heights, but for one producer it would be the end of an era.

With an aging actor in the lead and a new director in charge, the Battle of the Bonds divides the franchise before a new gritty take on the character nearly drives it to ruin.

A new generation of producers is in charge and the fate of the studio is in their hands. Pierce Brosnan needs to defy expectations and revitalize the franchise.

Producers acquire the long-estranged film rights to Fleming's first novel, "Casino Royale". Bond is recast with an unlikely actor to see if they can reinvent the spy one more time.