

The glitzy runway shows of Paris, Milan, London and New York attract designers, models, journalists, buyers, celebrities, wealthy clients and knock-off merchants. They are all players in a multi-billion-dollar industry. But who sits where? This first film explores the political map of fashion. It also looks at the evolution of the superstar model.
The glitzy runway shows of Paris, Milan, London and New York attract designers, models, journalists, buyers, celebrities, wealthy clients and knock-off merchants. They are all players in a multi-billion-dollar industry. But who sits where? This first film explores the political map of fashion. It also looks at the evolution of the superstar model.
How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.