Style Theory

We all know how HULK can transform from human to giant green monster in the course of seconds (hint: it’s gamma radiation). But, what's the secret to his pants transforming like they do? She-Hulk explains this away as just “spandex,” but there’s NO way that I’m buying that! This is what I think his pants are really made of…

You’ve heard the term “killer heels,” right? Like “these heels are KILLING my feet.” But that got me thinking... Could a high heel ACTUALLY be used as a weapon? Today we’re slinging stilettos as we put the question to the test!

You should be SCARED, Loyal Theorist. Why? Well, your makeup is POISONING you! That’s right. Take a second look at your foundation, mascara, lipstick, and other beauty products because it’s totally toxic. Here’s why you may want to throw away all it…

Take a selfie of your face. Now flip the photo. Something looks off doesn’t it? That’s because the symmetry in your face may not be perfect. And neither is mine! But what does it take to make the perfect face? And are some faces inherently better looking than others?! Start watching to find out if math can make you more beautiful.

Maybe you’ve heard that school uniforms make you smarter. Dress for success, right? WRONG! Schools have been lying to you about school uniforms, and we’re going to expose the truth. Watch to find out whether school uniforms actually work or if they’re just a ruse.

According to Wednesday Addams, her skin breaks into hives and flesh peels off her bones when she even TOUCHES Color. Wait a minute… is that real? Can you actually be ALLERGIC to color? Let’s find out…

If you’ve been to any sporting event recently, chances are you’ve seen fans wearing some SILLY hats. You know what we’re talking about, right? Those oversized foam ball caps aren’t a joke, though; in fact, they’re the NEXT big fashion trend. It’s no wonder the likes of Josh Allen, Brian Robinson, and Ludacris are all wearing these things. But why? Let’s talk about it…

Do you wash your legs? Yes, that’s a legitimate question. And prepare to be shocked because there are more people who DON’T wash their legs than you’d realize. Their reasoning is that GRAVITY takes care of the wash. So are the non-washers saving time in the shower or are they just extremely dirty? Let’s turn on the hot water and find out.

SHEIN. You’ve seen the mega brand. Maybe you’ve even worn it? But did you know they are complete and utter THIEVES? More than once they’ve stolen designs from smaller creators such as Blogilates. But do you want to know the crazy part? It’s actually LEGAL! Watch to hear full story.

Okay, HOW on Earth is this dress possible? Seriously, a spray-on dress?! This thing defies all logic and physics. Yet Bella Hadid wore a spray-on dress during Paris Fashion Week and turned everyone’s head. So let’s learn the science of how this impossible clothing is actually possible.

Welcome to the first episode of Style Theory Basics! Today we’re covering the foundations of color theory and how YOU can use it to your advantage. Don’t trust a TikTok filter to do the work; trust us, there’s a better way!

Think of your all-time favorite villain. Is it the Joker? Thanos? Big Jack Horner? Whoever it is we guarantee they’re wearing purple. But why? WHY do the most iconic villains wear the same color? Does wearing a deep violet automatically make you EVIL? Or is there something else we’re missing?

You’re washing your clothes WRONG! As a matter of fact, Loyal Theorist, you may be making your clothes even dirtier (and bluer) by throwing them in a washing machine. If you’re looking for house hacks or cleaning hacks for your latest load of laundry, we’re happy to help. But there is a secret that Tide, All, and Persil are NOT telling you. Be warned because after watching this episode you may want to burn your entire wardrobe! Or at the very least, you’ll learn how to do laundry the RIGHT way and not harm yourself in the process.

Welcome to MEAT WEEK, Loyal Theorists! Before you check out our other meat-themed content on our other channels, Game Theory, Film Theory, and Food Theory, we just HAVE to talk about the weirdest fashion trend around meat: that is, Lady Gaga’s meat dress. She wore the mutton chops at the 2010 MTV Video Music Awards (VMAs) and her attire made its way around the internet, so much so, that we’re talking about it 13 years later! But why? Well, in honor of Meat Week, we’re wondering whether you can actually EAT the dress and how many calories you would intake if you did consume it all. So grab a knife, and let’s dig in!

Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a setlist consisting of her best hits: 22, Look What You Made Me Do, Anti Hero, You Belong With Me, Shake It Off, and 40 other songs. It is over THREE HOURS! Trust us, it was a STELLAR setlist that gave a glimpse into every Taylor Swift era. But it got the Theorist gears turning. Why is Tay-Tay flipping between looks faster than we can say 1.. 2… 3… Let’s go Swift!

Hey Theorists, how short are your pants? Are they as short as Pedro Pascal’s shorts at the 2023 Met Gala? Or as long as Rihanna’s flowing Valentino Haute Couture gown? Well take a good look because your answer may determine whether we’re actually in an economic recession or time of prosperity. But, wait… how is that possible? Your shorts can’t ACTUALLY predict the future, can they? Hang on to those short shorts because we’re about to find out!

Dress codes kind of suck, don’t they? Sure, they allow us to express individuality and show off cute school outfits in grwm videos on YouTube. But, they also come with annoying rules that cause many students to get suspended! So with the last day of school approaching, we wanted to break down WHY dress codes don’t work. But more importantly we’ll figure out HOW dress codes are impacting society in a negative way.

If you’ve ever worn lipstick, lip gloss, or chapstick at some point in your life, then you know how difficult eating and drinking can be. Of course some of the application goes onto your food, but where does the rest go? That’s simple: into YOUR mouth. That’s right, you are EATING your lipstick every day. But, it can’t be that bad, right? WRONG. In fact, you may be ingesting more lipstick in your lifetime than you actually realize. So is it 6lbs? 9lbs? 20 lbs? Let’s find out…

We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 color changing dress and Nike Air Force 1 uv activated shoes! Mia Maples, HopeScope, Izzipoopi, and other influencers have all given their SHOCKED reactions to the products. But today we want to ask how this MAGIC actually works and… is it even worth it?

We have BIG news, Loyal Theorist! We conducted the world’s LARGEST color analysis in history just so we could prove the internet wrong. If you’ve explored the fashion and style vertical at all on YouTube, Instagram, or TikTok, then you’ve likely seen the thousands of color season tests. (Btw, are you a winter, summer, autumn, or spring?) But how LEGIT are these color analyses? And do they REALLY affect how others see you? Let’s find out…

Have you ever taken a whiff of something and been immediately transported back in time? No, we’re not talking about time travel; we’re talking about nostalgia! Throwing ball with your dad, building blanket forts with mom, playing video games with friends. Well TikTok claims this new perfume (Phlur Missing Person) is meant to bring out ALL of the nostalgia. Not necessarily memories of childhood, but of someone you miss. But does this actually work? We tested the TikTok product to find out!

In our previous shower episode we asked, “should you wash your legs in the shower.” And you Loyal Theorists loved it so much and asked so many follow-up questions that we HAD to make another episode. So, here we are asking the question, “which soap gets you cleanest?” We put four types of Dove soap to the test to learn the answer. But none of us were expecting the truth about the soap industry that actually came out…

Are high heels bad for you? Ladies, you may have wondered this age-old question at some point in your life. And with Margot Robbie’s Barbie movie coming out, we thought there was NO better time to answer it. Should you wear high heels or opt for flats like Birkenstocks? Today, we find out!

Women’s clothing sizes kind of… SUCK! Lady Theorists, if you’ve ever taken a trip to any clothing outfitter, then you know the agonizing struggle of finding the right size. You may be a size 6 at one store but a size 8 at the next. It’s a total mess. But why? Why is this the way women’s clothes are set up, and where did it all start? This is the Great Size Conspiracy!

SHEIN is back at it again, Loyal Theorists. If you remember from our previous episode we learned that the fast fashion brand STOLE from popular YouTuber Cassey Ho (Blogilates). But things just got WORSE. Not only did they steal from Cassey again, but they also got involved in a Rico lawsuit and earned BAD press from social media influencers. Can SHEIN survive this?

In 2023, Barbie is a fashion ICON. And that’s thanks in part to Margot Robbie rocking old-school Barbie outfits on the “pink” carpet of the Barbie Movie. But she’s not the only one in the spotlight; in fact, Ryan Gosling’s Ken is also getting his share of attention. Plus… so can you! That’s right, if you want in on the Barbie fashion trends, you can join in with Gap’s Barbie collection, Zara’s Ken boxers, Mumu’s Barbie Babe one piece, Crocs’ chonky pink shoes, and many more Barbie Movie themed clothes. Is Barbie starting a brand new fashion renaissance? Today, Loyal Theorist, we find out that the future if FULL of pink!

Edible underwear… It sure is a thing! But is it edible? And is it underwear? Today MatPat wears it around for 48 hours to answer those exact questions. Find out if the undergarments can withstand a day of script writing, yard work, and the McDonald’s drive through. Or just stick around for the zaniness that took place throughout the day. Trust us, this is the WEIRDEST episode we’ve ever done!

Luxury is different for everyone. For some, it’s wearing expensive brands like Gucci, Supreme, and Rolex. For others it’s wearing a very high quality, subtle sweater that costs $1,000. The difference in perception is old money vs new money thinking. And trust us, Loyal Theorists, the way that you think about rich people is all WRONG!

Does sunscreen actually work, Loyal Theorist? Recently TikTok has been filled with naysayers trash-talking sunscreen. And that got us to wonder: What is the difference between the different SPFs? Does the brand, such as Sun Bum or Banana Boat, change your tan? Are there any other products, such as mayonnaise or coconut oil that could perform better? It’s time to BURN, baby, BURN!

Something is stirring in the makeup world, Loyal Theorist. Yes, of course, it has to be James Charles! Everyone is canceling him for selling paint makeup. But we’re not here to talk about the James Charles controversy; instead we’re wondering WHY on earth he’s selling paint to consumers. Trust us, “Painted” isn’t all glitz and glam…

Today, loyal theorists, we’re learning how to shave your face. But, we’re not just grabbing a razor and having at it; no, we’re using 8 guys and 10 different blades to find the absolutely PERFECT way to shave. Which razor works best: five blade, safety razor, straight edge, electrical or something else? Lather up that shaving cream and get ready for some awesome grooming tips!

Smile, you're being watched! It seems like we can't go anywhere nowadays without being captured by some kind of surveillance camera. Even simple trips can result in our facial data being recorded by TONS of different cameras. What if there was clothing that could prevent that, that would prevent you from being recognized and your face stored by AI? Well friends, let me tell you a little bit about Anti-Surveillance Clothing!

How calm are you, Loyal Theorist? Calm enough to tackle working a 9-5 job, taking out the garbage, mowing the lawn, cooking dinner, doing laundry, unloading the dishwasher, and EVERY other major chore? Well, if you’re feeling STRESSED out by everything in life, we have a solution for you: Feng Shui.

Boo! It’s SPOOKY season, Loyal Theorist, and that means it’s time to get in the SPIRIT of Halloween. Sure, we’ve already been munching on candy and watching fall movies like Hocus Pocus and The Nightmare Before Christmas. But, today… oh today… we’re dressing up in the most WICKED Halloween costumes from the past 100 years. Witches, ghouls, ghosts, and monsters BEWARE because what we found will make your blood curdle.

Socks are great! They come in all different colors and sizes; there are long socks, short socks, fuzzy socks, dress socks… But the best part about socks, other than covering up those nasty feet, is that they keep us warm. But there are _some_ people out there who argue that wearing ONE sock is better than wearing two socks. There’s no way, right? Today, we put that theory to the test!

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Around Black Friday 2023, TikTok shut down THOUSANDS of small business shops on its platform without warning. Yes, those small TikTok businesses that SarahGrace, HopeScope, Mia Maples, and other creators love to buy from and make haul videos about every week... they're GONE! It sounds kind of shady and downright disturbing, right? But what if we told you TikTok just saved those small businesses MILLIONS of dollars? Here’s the lowdown on the TikTok Shop scandal…