The Last Tycoons

The New Wave was partly driven by producers who saw hand-held cameras and cheaper lighting as ways to save money. Breathless was a collaboration between a producer and director who were both dangerously close to bankruptcy. Robert Dorfmann literally gambled the salaries of crew members to try to win enough to cover his overdrafts on The Sucker. Raoul Levy threatened to tear up his contract with Columbia unless the studio distributed And God Created Woman in the US—a film that turned Brigitte Bardot into a household name.

In American studios, producers weren't constantly hunting for financing, and unlike under French law, directors didn't necessarily get final cut. Jacques-Éric Strauss's introduction to production came when Fox studio head Daryl Zanuck threw the script for The Sicilian Clan on the floor and told him it was the worst thing he'd ever read...then financed it anyway. Some adopted American vertical integration methods, producing and distributing while also running labs and cinemas—a scheme that pit creative producers against corporate bigwigs.

Producers driven by a true passion for film. Mag Bodard was a woman producing films during an almost completely male-dominated era. Her financing challenges included the stereotype that women couldn’t handle money. But she stuck with projects nobody else thought would get made. Jacques Perrin championed the political thriller Z at a time when there was little appetite for serious political films, faking contracts to secure bridge financing. Alexandre Mnouchkine and Georges Dancigers even pitched in with costuming to help get projects they loved made.

Raymond Danon's hard-nosed, no-nonsense persona concealed a deep love for cinema and a flair for the theatrical. Danon fought for the projects he loved, knowing that no one really understands why some films hit and others flop. One of few women then producing, Albina du Boisrouvray remembers being dismissed as playing at making films. A close-up view of the working relationship between producer Serge Silberman, writer/director Luis Buñuel, and writer Jean-Claude Carrière on The Discreet Charm of the Bourgeoisie.

The 1970s expanded the bounds of the permissible in film — anything that could make it past the censors. Emmanuelle was emblematic of this new era. Produced by a former advertising director who picked up a lapsed option on the book of the same name, the film relished its 18+ rating and enjoyed a 12-year theatrical run. Many in the establishment looked down on these daring new films, but producers found ways to get them made—even resorting to blackmail.

Risk-taking producers at the tail end of a wide-open period of French cinema. Jean-Pierre Rassam lavished money on filmmakers he trusted, and didn’t bother reading scripts. Christian Fechner had to manage a shoot with a star who had just had a heart attack and nobody wanted to insure. And producer and part-time magician Claude Berri was put to the test by Roman Polanski and the sprawling production of Tess.